Attracting visitors to the CMR website isn’t easy.
Posts to Twitter, Facebook and Linkedin definitely need more than just a photo of the person being interviewed and a catchy headline. Actually, headlines and photography selection have always been what I would consider to be my weak points; and how I managed as the editor-in-chief of a group of magazines back in the 1990s sometimes perplexes me.
The fact is that an attention-grabbing social media post requires an attention-grabbing image.
Dipping into the diminishing coffers
It’s time, once again, to dip into the ever-diminishing coffers. I’m not griping about spending money on the CMR Positive Stories project, but no income over the past four weeks since starting the project has become somewhat wearing.
So, back to the point…images.
My father drilled into my head that you only get what you pay for. I’m sure you’ve heard that before yourself, and you have more than one or two anecdotes that attest to its truth.
Sure. I could pull free images from free online photo sites such as Unsplash but the simple truth of the matter is that when you use them on a website, well, in the majority of cases it really does look like free photography.
Don’t get me wrong, by the way. I believe Unsplash is an amazing site and resource, and it has definitely helped me enormously over the years. But for real choice and significantly greater quality, I definitely need to fork over the cash and subscribe to a serious onllne photography site – yep, I’m going for a paid subscription to Shutterstock.
Consider it: Unsplash = over 1 million photographs. Shutterstock = over 200 million! it’s a bit of a no-brainer, don’t you think!?
I’ll keep you posted
Anyway, the credit card details have been given, the browsing of appropriate images has commenced…and it’s verging on the overwhelming.
Remember, I said up-front that photography selection has always been a weak-point, so imagine what it’s like being presented with literally thousands of images for every keyword entered.
The proof, though, will be in the daily statistics report I get on website hits.
Fingers crossed and I’ll keep you posted.