Pivot a business during coronavirus for success and survival

Kinaway chair Karen Milward talks on CMR about the benefits to be gained by considering a pivot of business during coronavirus

Pivot a business during coronavirus for success and survival

Posted by: Charles Pakana
Posted: 3 September 2020


Click on the play button above to hear the full interview


Chairperson of the Kinaway Aboriginal Chamber of Commerce Victoria, Yorta Yorta woman Karen Milward returns to Connection Matters Radio (CMR) to discuss the importance – and potential benefits – of pivoting a business to meet the new challenges of the coronavirus pandemic.

Karen told CMR that during April and May of this year, many business owners put their minds to determining a new direction for their businesses during COVID-19. “[Many business owners] thought what am I going to do? I either go bust or hibernate and wait for this to be over,” she told CMR.

“Or I pivot my business in order to survive!”

In explaining what it is to pivot a business, Karen said: “It may mean changing your customers or changing the products [and services] you sell.”

By way of examples of Aboriginal businesses that have been successfully pivoted to survive, and even prosper, during these tough times, Karen spoke about:

  • The Cooee Cafe on the Mornington Peninsula: Pivoted to producing frozen meals, including kangaroo lasagna, after being restricted to serving coffee only.
  • The Ark Clothing company: Pivoted from making clothing to producing surgical masks and gowns for hospitals
  • Supply Aus: Quickly adapted its supply services to include hand sanitiser and other hygiene products


…for MUCH more, click the play button above


For more information

Click here to visit the Kinaway Chamber of Commerce website

To contact Kinaway via phone, call (03) 9416 2304

Click here for the Cooee Cafe website

Click here for the Ark clothing company website

Click here for the Supply Aus website





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